It’s not time to say goodbye to the old storage network quite yet, but a new combination of cloud, networking, and storage technology might mark the beginning of the end for SANs—Seagate has introduced a new storage architecture that puts Ethernet directly on the disk drive.

Called the Kinetic Open Storage Platform, the new approach turns disks themselves into servers, delivering data over the network to applications using an open application interface. The Kinetic platform is a combination of an open programming interface and intelligence and a network interface installed in the storage device itself. It’s targeted mostly at companies looking to adopt the same sort of architecture in their data centers that they use to connect to cloud storage providers such as Amazon.

While the architectural approach Seagate is taking is an evolution of work already done by cloud giants such as Google and Facebook, it turns cloud-style storage into a commodity. And that could change how companies small and large think of networked storage—especially as they move toward using newer software development approaches to build their applications or move applications built on Amazon or other cloud services back within their firewalls.